2021 Highlights and Moving Forward
Happy New Year!
As we start 2022, we cannot help but reflect on the past couple of years. Like most businesses, we were faced with challenges caused by the uncertainty of the pandemic, as well as new opportunities that presented themselves as an accelerated trend due to the changes in travel and working patterns globally. The last two years have been the most disruptive in our generation and we are grateful that we have continued to grow from strength to strength. The lessons we learned in 2020 prepared us for a much stronger 2021 and beyond!
The pandemic created very uncertain times for most businesses, and in particular the hospitality industry. We experienced challenges that seemed insurmountable, such as the time 100% of our bookings for the rest of the year were cancelled overnight when the UK went into the first lockdown back in March 2020. The national lockdown resulted in zero demand for serviced accommodation and we had to quickly rethink our strategy. Thankfully we saw another opportunity that was created in the form of providing safe, emergency accommodation to key workers. Although our pricing was heavily subsidised in order to assist where we could, it was a lifeline to the business. The government grants also went a long way in keeping us afloat.
By 2021, business was gradually getting stronger due to easing restrictions, reopened borders and more people transitioning back to work. This resulted in a much better year than projected. By the time we were celebrating our second anniversary in November, our team had grown by two new hires and one of our team members even welcomed a new baby!
We have also considerably increased our social media presence which has boosted customer engagement and direct bookings, all this while delivering exceptional guest experience and customer service.
2022: A Year of Growth and New Opportunities
We are excited about the new opportunities that lie ahead. Premier Short Term Rentals will be seeing a complete rebrand in line with our vision for the business. We are also taking on additional units in more locations and upgrading our entire system in preparation for business expansion.
The last couple of years have taught us valuable lessons but most importantly, how to stay resilient during challenging times.
As we reflect on how far we have come, we are also excited by what the future holds and can’t wait to share this journey with you all! We exist because of our wonderful guests who we are constantly striving to give a memorable experience.
We would like to take this opportunity to wish you, your family and friends a prosperous 2022!